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Come Make Your Mark 

Oct 2023 Nov 2023

Graphic Design Creative Direction Marketing Branding
 WHAT’S “COME MAKE YOUR MARK (CMYK)”?

CMYK is an annual design-a-thon open to the Berkeley student community.
Every fall semester, CMYK is hosted by Innovative Design— UC Berkeley’s premier, on-campus creative agency for free or low-cost design, photography, & web services. This year, teams of 3 to 6 students work together according to the design prompt proposed by our sponsor, ilovecreatives, and face-off in a friendly competition.

ROLE 
Marketing Director
FOR
Innovative Design

 TEAM
Uyen Phan (Co-VP) 
Eileen Guo
Sofia Liashcheva
Kyrene Tam
Alison Than 
Lucy Yang

Sylvie Lam
James Nguyen (Photography) TOOLS 
Adobe Illustrator
Figma








Overview
 MY ROLEMy role as a Director of Marketing in InnoD involved spearheading the visual design and strategy behind CMYK’s advertising campaign across 5 weeks. In addition, I led the coordination of 5 designers on our Marketing Team to complete our deliverables. 

THE OBJECTIVEAs InnoD’s in-house marketing team, we were tasked with creating the assets and deliverables for the campaign— the campaign logo, print flyers, Instagram posts, a website design, stickers, & hand-made keychains for event participants. 















Flyers

4”x 6” Flyers passed out to students during on-campus tabling sessions 











Socials

Digital assets for Instagram







Landing page for event information & team registration






Merch Package

Handmade keychains & stickers for guest speakers & design-a-thon winners











The Process



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©2025 Halley Chang
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