Femote
ilovecreatives
Berkeley Innovation
Come Make Your Mark
YouTube Shorts
July 2024
Graphic Design Creative Direction Branding Spec Work
“A Way Away” is a conceptual candle brand on the mission to shorten the gap between loved ones in long-distance relationships.
Through personalized candles inspired by the scent of each partner, the brand combats the common challenge experienced by couples when separated from one another: missing the comforting scent of each other.
Brand Designer
FOR
Spec Work
Adobe Illustrator
Adobe Photoshop
Figma
Overview
THE OBJECTIVETo develop an end-to-end brand guideline and to design final deliverables across digital and print channels such as social branding on Instagram, primary & secondary packaging, and a desktop homepage.
OUR MISSION
Rules establishing visual brand consistency across digital & packaging interfaces
Being in a LDR relationship is tough and A Way Away gets it. Understanding that LDR couples are experiencing a difficult period of being away from one another, the brand messaging emphasizes deep compassion while incorporating light-hearted components to convey confidence and optimism.
For more, check out the full brand guideline here.
Expressive and abundant. Bright, warm tones paired with earthy tones to evoke the senses of smell and to reflect the optimistic but grounded nature of the brand.
A dynamic blend between an elegant serif and monospace fonts to bring an elevated, but playful edge to the brand.
Primary + secondary candle packaging
A core part of A Way Away’s visual identity resides in how the elevated, high quality formulation of candles can parallel the high quality of life that invaluable relationships bring into peoples’ lives.
Take a look at how we infused these values into our packaging.
Digital assets for Instagram + Desktop interfaces
Candid depictions of lovers immersed in nature capture an “in-the-moment” shot to reflect the natural themes of the brand & invoke the senses of smell. Close-up images of abstract textures inspired by the illusive visuals of smoke represent the dream-like emotions of romance & memories. Shots of candles with selective, dark lighting utilized to visually convey the intimacy found in relationships.
The Process