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Gentle Flame
Brand Designer
Aug 2025 Present

Packaging Branding Web Design Graphic Design Illustration
 WHAT’S “GENTLE FLAME”?

Gentle Flame is a premium candle studio hand-crafting each candle in Los Angeles, CA.  
Launching in August 2025, they’re on the mission to create clean-burning candles made with high-quality ingredients inspired by nature, nostalgia, & cute things.
ROLE 
Brand Designer
FOR
Gentle Flame
 TEAM
Kimi Park/AngelsKimi (Founder)

Risorins
Cat logo illustrator
Lexi Rudh
Social Media Manager TOOLS Figma
Procreate
Adobe Photoshop
Shopify








Overview
 MY ROLEAs the Brand Designer, I worked with the founder to scale a candle-making hobby into a business with solid design foundations ready for international launch. I developed the visual elements of the brand identity & applied branding to comprehensive primary, secondary, & tertiary packaging assets.

THE OBJECTIVEI was tasked with developing the brand identity, e-Commerce website, social media graphics, & candle packaging (labels, box packaging, stickers).















TRANSLATING ETHOS IN IMMERSIVE STORYTELLING, CREATIVITY, & GENUINITY INTO VISUAL DESIGNS.
Gentle Flame is a brand built on the belief that even small rituals can bring light back into our lives.

Passionate about elevating peoples’ environments with soothing scents that tap into concepts of calmness & nostalgia, Gentle Flame embeds our love of storytelling directly into our design approach.




The First Five Collection [Brand application] To spread the warmth of launch, we designed customized labels for community members that were there since day 1 to create special, personalized experiences for all their behind-the-scenes support. 








Community Outreach & PR To spread the warmth of launch, we designed customized labels for community members that were there since day 1 to create special, personalized experiences for all their behind-the-scenes support. 

Not limited to, but including:





















HOW CAN WE CREATE DISTINCTIVE LABELS FOR AMBER JAR PRODUCTS WITHOUT STRAYING FROM GENTLE FLAME’S IMAGE AS A PREMIUM, SOFT LUXURY BRAND?
In addition to Gentle Flame’s premium candle line, the brand was looking to expand on more afforadable & whimiscal alternatives. As a result, they were looking to launch amber jar candles for The Autumn Collection drop. 

If premium candle labels were designed to be reminiscent of a chapter book, we approached amber jars as picture books to align with the brand’s passion for immersive storytelling.


 



Illustration Assets[Made in Procreate] Hand-drawn labels for Gentle Flame’s The Autumn Collection, featuring 3 exclusive seasonal amber jar candles. 









Social Assets + Digital Ads



Packaging Assets










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