Femote
ilovecreatives
Berkeley Innovation
Come Make Your Mark
YouTube Shorts
Oct
Videography Marketing Contract
Pentel is a Japanese stationary manufacturing company founded upon a mission to enable self-expression through art and writing instruments for forming one’s inner thoughts & cultivate the joy of expressing themselves. Pentel’s 2024 marketing campaign, “Reimagine Your World” aims to add hope & optimism to the brand voice, inspired by Gen-Z rethinking they world that they’re inheriting.
The video will be released in August 2024, stay tuned!
Project Mentor
(Berkeley Innovation)
Client
Pentel of America
Smayan Gupta
Sravani Khanal
Sean Peng
Lasya Ramakrishnan
Figma
Final Cut Pro
Procreate
Overview
As the project mentor, I guided a team of 4 consultants to produce a video documenting an on-campus social experiment to investigate the space where connections are formed and how deeper level connections can be accelerated.